Bing and Google : Smoke a Fatty and Chill

Apple, Bill Gates, Bing, Computers, Google, Internet, Mountain View, PC, Steve Jobs

David Coursey | Friday, October 02, 2009 7:35 AM PDT

Tech Inciter– PC WORLD

bing_google

OK, so after the hoopla, Microsoft‘s Bing search engine may have fallen back to earth. Is Microsoft supposed to just give up? Not hardly.

New statistics show Microsoft’s share of searches is down below 4 percent, having risen during the previous three months. Google, meanwhile, captures 90 percent of search traffic.

I am not sure I totally believe these newest statistics, from NetApplications and StatCounter. Nielsen’s numbers are quite different, as are Comscore’s — both giving Bing a much larger share of the search pie. Let’s give it a month or two before declaring Bing’s honeymoon to be over.

Bing was introduced in May as the successor to Microsoft’s previous search engines.

Microsoft continues to spend heavily on search technology research and development. Bing is only the tip of the iceberg, though progress is slow because search is such a huge problem. Anything you develop that improves search must be almost infinitely scalable and able to be offered for free.

That’s a pretty tall order. You need innovation in all areas, including the business plan, to take search to the next level.

Bing is an example of what I call a “demographic” search engine, tailored not to be all things to all searchers, as is Google, but to attract a defined audience. In Bing’s case, that means shoppers.

I believe but cannot prove that Bing may generate more revenue per search (in terms of customer spending as a result of searching) than Google. Even if that were true, however, it would only dilute Google’s leadership by just a smidge.

The Yahoo/Microsoft deal, should it pass regulatory muster–and it deserves to–will help Bing’s share, but won’t do much to reduce Google’s numbers.

While Google is today, for most people, the first word in search, I don’t think it’s the last word. Even with ongoing changes to improve accuracy and make results easier to manipulate and digest, Google searches still return way too much of what I don’t want.

If it takes looking through three pages of results to find what I wanted, Google has failed me. I know I am expecting Google to be psychic–essentially to understand what I want even when I have a hard time explaining it–but with all Google knows about me, it doesn’t seem like an unreasonable request.

Maybe Google will meet this challenge. Maybe it will be Microsoft. The betting favors Google, but you never know what will happen. The Netflix prizewinners are examples of what can be done to match users with improved search results.

Bing is wise to follow its current course. It will probably never challenge Google in overall numbers, but it could easily find a place in the market as the search engine that does specific things better than Google and generates traffic as a result.

It is too early to judge Bing’s success or failure. Its share drop was to be expected. Its progress will be slow. But, it is still a player and should Microsoft’s R&D create a breakthrough, Bing will be there to launch it.

David Coursey tweets as @techinciter and can be contacted via his Web page.

FCC, TV, Internet Set For Big Changes in 2009

Barack Obama, Broadband, Cable Television, Digital, FCC, Internet, Net Neutrality

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David Ho

Cox News

via SF GATE

January 28 New York

From an Obama administration plan to give all Americans broadband to the nation’s looming switch to digital television, the communications landscape is expected to see big shifts in 2009.

At the heart of much of the change is the Federal Communications Commission, which soon faces its own shake-up as at least one commissioner departs and Democrats take charge.

That could mean policy changes at an agency that oversees everything from cable providers and radio airwaves to public safety communications and broadcast indecency rules.

Overall, experts say, President-elect Barack Obama’s tech-savvy team will be more involved in telecommunications issues than the Bush administration was.

“Obama looks at these issues as part of the solution to unemployment challenges and as an economic stimulant,” said Andy Lipman, who leads the telecom-media practice at the Bingham McCutchen law firm in Washington.

The FCC

The new FCC will begin taking shape in early January as the term of Republican Commissioner Deborah Taylor Tate ends. The president appoints commissioners for limited terms, with the party in power getting three of five spots, including the chairmanship.

Republican Chairman Kevin Martin will likely leave the agency when the new administration takes office, and Obama is expected to appoint one of the commission’s two Democrats – Michael Copps or Jonathan Adelstein – as interim chairman. One of them could get the long-term job, but many names have circulated as potential candidates.

While Senate confirmation could take months, Obama’s FCC chairman will arrive with a well-defined agenda, said Ben Scott, policy director for the advocacy group Free Press.

“The president-elect has been so clear and detailed about what he wants to do in telecom and media policy, whoever becomes chairman is going to inherit that set of expectations,” he said.

Broadband

Perhaps the biggest expectation involves improving the availability of high-speed Internet access. That goal is likely to be a part of the huge stimulus package that Obama and his Democratic allies in Congress ambitiously want to enact soon after he takes office Jan. 20.

“It is unacceptable that the United States ranks 15th in the world in broadband adoption,” Obama said this month. “Here, in the country that invented the Internet, every child should have the chance to get online. … That’s how we’ll strengthen America’s competitiveness in the world.”

Figuring out how to make that happen has prompted considerable debate, with lawmakers, consumer groups and tech companies chiming in.

“They need to create some kind of mechanism that encourages industry to quickly start deploying faster and farther,” said David Kaut, an analyst with the Stifel, Nicolaus & Co. investment firm. “There’s going to be a lot of scrutiny that it produces jobs in the near term and not just jobs already scheduled.”

The Telecommunications Industry Association and other players favor tax breaks and grants to encourage network building.

One floated proposal involves supporting a broadband rollout through a $7 billion fund that draws on monthly phone bill fees to subsidize calling service in rural and poor communities.

Digital TV

As wrangling over broadband plays out, another mammoth change takes center stage on Feb. 17 as the nation’s TV broadcasters cut off analog signals. The goal is to offer new digital channels with improved picture and sound quality while freeing up radio airwaves for uses such as wireless broadband.

To watch digital programming on older analog sets, consumers need converter boxes. The government is offering coupons to help pay for them.

But when the digital deadline comes, “inevitably you’re going to have lots of people with problems,” Scott said. Recent surveys indicate many consumers remain confused about how it will work.

Key lawmakers told the FCC’s Martin this month that his agency should make smoothing the digital transition the No. 1 priority in the weeks before the inauguration. Martin promptly canceled a meeting on other issues.

The digital changeover has “sucked the oxygen” out of every other telecom topic before the FCC and will dwarf everything else in the first few months of 2009, Lipman said.

Net neutrality

One issue facing a priority shift is net neutrality, or the idea of an open Internet where network providers don’t interfere with Web content and treat all traffic the same.

In August, a precedent-setting FCC decision found that cable giant Comcast Corp. violated federal policies when it blocked customers from sharing online videos and other large files.

Obama has made net neutrality a top communications priority and some lawmakers would like it to be part of a national broadband strategy.

However, the urgency behind government action has faded in recent months as the online content and network sides have come closer together, Lipman said.

He said the issue could flare up if Comcast wins a legal challenge to the FCC ruling, but that decision is a year or two away.

Mergers

The Obama FCC also is expected to apply more scrutiny to mergers while resisting telecom deregulation and weaker media ownership rules.

The new commission may swing back toward President Bill Clinton’s FCC, which exerted tighter control over industry, said Jeff Kagan, an independent analyst in Atlanta. He said companies complained then that regulations could not keep pace with changing technology.

“When the Bush administration took over, the pendulum swung all the way to other side,” resulting in enormous consolidation, Kagan said. He said the challenge for the Obama administration is finding a middle ground.

Cable

One industry looking forward to change at the FCC is cable, which has battled with Martin over a variety of issues including ownership limits and his push for “a la carte” programming, where cable subscribers buy only the individual channels they want.

Some in the industry worry about new net neutrality restrictions, but many FCC watchers expect pressure on cable to ease and the a la carte issue to fade as broadband becomes the top priority.

Lipman said cable companies typically do better with Republicans in power, but without Martin “paradoxically cable will probably end up doing better in the Obama administration.”

Yahoo to Shorten Logs of User Activity to Three Months

Computers, Internet, Tech, web 2.0, Yahoo

what-a-dayWASHINGTON (AP) – Yahoo Inc. (YHOO) (YHOO) said Wednesday that it will shorten the amount of time that it retains data about its users’ online behavior – including Internet search records – to three months from 13 months and expand the range of data that it “anonymizes” after that period.

The company’s new privacy policy comes amid mounting concerns among regulators and lawmakers from Washington to Europe about how much data big Internet companies are collecting on their users and how that information is being used. Yahoo’s announcement also ratchets up the pressure on rivals Google Inc. (GOOG) (GOOG) and Microsoft Corp. (MSFT) (MSFT) to follow its lead.

In September, Google said it would “anonymize,” or mask, the numeric Internet Protocol (IP) addresses on its server logs after nine months, down from a previous retention period of 18 months. And Microsoft, which currently keeps user data for 18 months, said last week it would support an industry standard of six months.

Under Yahoo’s new policy, the company will strip out portions of users’ IP addresses, alter small tracking files known as “cookies” and delete other potential personally identifiable information after 90 days in most cases. In cases involving fraud and data security, the company will anonymize the data after six months.

Sunnyvale, Calif.-based Yahoo also said it will expand the scope of data that it anonymizes to encompass not only search engine logs, but also page views, page clicks, ad views and ad clicks. That information is used to personalize online content and advertising.

Yahoo will begin implementing the new policy next month and says it will be effective across all the company’s services by mid-2010.

Anne Toth, vice president of policy and head of privacy for Yahoo, said the company is adopting the new policy to build trust with users and differentiate it from its competitors. Yahoo also hopes to take the issue of data retention “off the table” by showing that Internet companies can regulate themselves, Toth said.

European Union regulators have pressured Yahoo, Google and Microsoft over the past year to shorten the amount of time that they hold onto user data. And Congress has begun asking questions about the extent to which Internet and telecommunications companies track where their users go online and use that information to target personalized advertising.

Edward Markey, D-Mass., chairman of the House Energy and Commerce Subcommittee on Telecommunications and the Internet, praised Yahoo for setting a new standard on privacy protection and said Google, Microsoft and other companies will now be compared against that standard.

Ari Schwartz, vice president of the Center for Democracy & Technology, a civil liberties group, agreed that Yahoo’s new policy is “step in the right direction.” He added, however, that he would like to see more clarity – and more standardization – from the industry about what it does with Internet users’ data. He noted, for instance, that while some companies delete full IP addresses, other delete only parts of IP addresses or simply encrypt them.

Bill Maher's RealTime | March 7 2008 | O V E R T I M E

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